Friday, August 12, 2005

The Basics

There are two different forms of HTML ezines. HTML =
HyperText Mark-up Language - basically it's the language of
the World Wide Web. It's there, even if you don't know it's
there. The end result of this "code" is a web page you view
through your email program.

There are three types of ezines (at this time). Text ezines,
those of you who remember typewriters, look like they've
been typed. A simple HTML ezine contains color, bold,
italics, and bullets and is created right in your email
program. More complex HTML ezines contain graphics and are
created as web pages. When you receive an ezine that
contains color or pictures, that's an "HTML" based ezine.

It's very easy to make an HTML ezine if you know how to code
HTML or have a web design program, or have a web design
program (or webmaster). If you're designing an HTML ezine
for your business, then branding is important. So use your
webpage as your template. This way your newsletter and your
website look consistent.

If you use an email list hosting service for your ezine,
make sure you pick one that "strips" HTML emails. Then
individuals can choose to receive "text only" emails from
you even though you've sent out an HTML version. The service
actually "strips" the HTML codes and graphic codes from your
email. Many services offer this stripping feature. However,
in order to use it, you have to go to their site and
register your email address. Then as part of the
registration process, they ask you to choose between text
only and HTML.

There are services that will read information from
subscribers and automatically set them up for HTML or text
only emails based on what ISP (Internet Service Provider) or
DSL (Digital Subscriber Line) service they use. For a list
of service suggestions (I haven't used all the programs
mentioned) go to tap here

The secret about HTML ezines is that all graphics are linked
from your website to your ezine and are not attached to your
email. The problems with HTML ezines are...

~~ in order for your readers to see the pictures you've placed
in your message, they must be on the Internet.
~~ they are not accessible and/or readable to some disabled
individuals.
~~ people who have older email programs or computers can't
read them.
~~ many libraries use computers that cannot handle graphics.
~~ they take up quite a bit of bandwidth (space) on someone's
email server and they take longer to download than text
messages.
~~ they take much longer to edit and publish.
~~ some people purposely set their email to not accept HTML
mail.
~~ some people have their email set on text only - and don't
know it!
~~ for AOL users, if the size of the file is more than 20K, it
will be sent out as an attachment.
~~ many people won't open attachments

For businesses, the plusses of using HTML ezines are:

~~ many business owners, who use the internet, and maybe
your ideal client have HTML email capacity.
~~ even AOL 6.0 included the use of HTML mail for their users.
~~ readers are more apt to read your ezine because they look
"inviting" and "fun"
~~ readers are more apt to tap on the links, too.

Steps To Create Your HTML Ezine #1

1. Create a web page as you usually would and insert your
newsletter.

2. Go into the source of your webpage (the HTML code) and make
sure that all the links are authentic links. These are
complete links and look like this but without the "." in the
code:

<.a
href="http://www.coachmaria.com/images/mariamarsala2.jpg"
width="100" height="100" alt="Picture">

instead of?

<.a href="images/mariamarsala2.jpg" width="100" height="100"
alt="Picture">

3. Upload your newsletter webpage to your website.

4. Next, open your email program and make sure that the format
is set to "HTML" (not as text).

5. Open an email. Put the cursor in the message and tap down a
few lines.

6. Go back to the top of the message again and type in a
message for individuals who have requested your newsletter,
but perhaps cannot read HTML newsletters. The message I use
(without the "." in the code) is...

If you cannot see the colors or picture on this email, you
can read this newsletter here: <.a href
="http://www.coachmaria.com/ez01282002.html">
http://www.coachmaria.com/ez01282002.html

7. Then go back to your newsletter page on your website.
~~ "Select all" on the page or tap on the control (CTRL) then
(A) buttons on your keyboard.
~~ "Select copy" on the page or tap on the control (CTRL) then
(C) buttons on your keyboard

8. Go back to your email, a few lines after step #6 where you
will "paste" - (CTRL) then (V) your webpage into your email
program.

9. Then send yourself a copy to see how it looks. If pictures
are missing... it's because the links are not complete links
(Step 2)

Steps To Create Your HTML Ezine #2

If your email program allows you to create your own
stationary, like Outlook does, tap on help and use your
index to learn how to "create stationary". You'll learn to
create a stationary template for your ezine. Then each time
you want to create your ezine, you pull up this special
stationary.

A Few Free Template Resources 4 U

Web Site Kits and Templates from Canada
http://www.dvshop.ca/webtemps.html
>From Jim's World http://freesitetemplates.com/faq2/
>From the UK
http://www.newsletterpromote.com/emailtemp/free.htm




About the Author


Maria Marsala, Business & Life Coach-Consultant. Maria works with
successful individuals as they take their success to an
even higher level. Subscribe to "Helping You and Your
Business Grow" our free weekly online newsletter or
download our free business ebook at
http://www.CoachMaria.com/ebook/download.html



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