Wednesday, June 01, 2005

Traffic? Who needs traffic? Only those businesses who want to STAY in
business need traffic. Only those businesses who wish to grow need traffic.
Only those business owners who wish to make a living with their business need
traffic. If you don't fit into any of the categories above, then you don't
need traffic and you can forget about reading the rest of this article.

For those of you who have continued reading, lets get a little more indepth
about the subject of traffic.

I am quite frequently asked, is your guaranteed traffic targeted? Targeted is
the buzz word of the Internet selling sector right now. Is "targeted"
important? Yes, when it comes to emailing your offer. Why? Because emailing
someone who didn't specifically request your information is considered spam.
And spamming can get you in all kinds of trouble, the least of which is to
lose your ISP (Internet Service Provider - AOL, Earthlink, etc.) connection.

Is targeted traffic important when it comes to programs such as my guaranteed
traffic? No! Why not? Because traffic is traffic. Look in your ads in the
newspaper. See all sorts of businesses advertising? Listen to your radio.
Hear all kinds of advertisements? Look at your TV. Loaded with all kinds of
ads? Sure. Why? Because those businesses also know that traffic is traffic.
It takes MEGA traffic to get sales - on or off the Internet. And those
business know that.

I have businesses using my service who are run by executives who understand
the nature of traffic. They know that buying 5,000 visitors to your site one
time is not going to accomplish what you want to accomplish. They know that
in order to attain real success, it takes much more traffic than that and it
takes CONTINUING traffic.

Do you send out one ad, and stop at that? Of course not. Why? Because you
know even if you get sales off of that ad, you have to keep sending that ad
to different places to hit different people.

Do you build a downline and then quit advertising? Not if you want to keep
your business growing! Stagnation=death in the business world. You NEVER sit
back and rest on your laurels. You must continually use ALL the avenues
available to you.

Microsoft is a big business. They bring in quite a lot of money every day.
Bill Gates is a multi-billionaire. Do you see Microsoft not advertising? Why
are they advertising? To get TRAFFIC! Why? Because traffic means sales! Do
they expect every visitor to their website to buy? No! But they also know
that some will return when they are in the market for Microsoft's products.
If they hadn't seen the site, they wouldn't have known about it!

If they never see YOUR site, they will never think of you when they want what
you offer! The more you get your offer known, the better the odds are they
will think of YOU when they are in the market for what you sell.




About the Author


Pamela Geiss owns LotsaPerks Advertising Agency. She has just published "The
Successful Marketer" and specializes in getting traffic to websites. Visit
her at http://www.lotsaperks.com/visitors.htm